YIAN QUACH
FOUNDER & LEAD
STRATEGY | MESSAGING | CLIENT EXPERIENCE

Pronounced "Ian Qua" as in quality.

If you ask me about the power of intentional messaging, we might chat for hours. I delight in — and love to obsess over — carefully selecting exact words to precisely express an idea, thought, or feeling.

My parents led by example. They fed communication books to my sister and me and even brought us along to in-person communication workshops.

After earning a degree in mathematics and pursuing two fulfilling careers since, I discovered my passion for branding – and I now see it as my life’s work.

As someone of mixed race, I light up when I feel truly seen. I bring that sensitivity and awareness when helping you connect with clients more effectively.

I stand on the shoulders of great marketers and thinkers, including Pia Silva, Tamsen Webster, Cindy Schulson, and Seth Godin.

Born and raised in Seattle, Washington, I now live in Queens, NY, with my wife, Gabrielle.

I love reading, writing, thinking, pursuing truth through conversation, playing outside, being a husband, daily sous chef in our beloved kitchen, and godfather to two floofy Siberian kitties.

A couple notable interior design experiences:

• Participated in High Point and Vegas Market, including moderating a panel of celebrity interior designers (see Instagram post, October 25, 2017).

• Served as the inaugural secretary of the IDS Virtual Chapter (thank you, Nancy Quinn)

MENG DIMACALI
SENIOR GRAPHIC DESIGNER
VISUAL IDENTITY

I'm so happy to introduce Meng to you.

Over the past 2+ years, I've come to deeply trust Meng’s design eye and creative intuition. She brings a thoughtful, nuanced understanding of brand identity—both visually and conceptually. Before making a single stroke or selecting a color, she immerses herself in understanding the designer we aim to represent.

Working with Meng has been a gift. In fact, I often refer to her as my "design angel." We collaborate closely over Zoom daily, and the time always flies.

—

Hi everyone! My name is Meng.

I’ve been working as a graphic designer since 2018, helping clients around the world build brand identities that feel clear, thoughtful, and full of heart.

I grew up in San Fernando, Pampanga — a city rich in culture and creativity. As the youngest in a family of business-minded folks, I was the quiet one and also the creative one. While everyone else talked numbers, I was the kid with a coloring book, figuring out how to turn ideas into visuals. That spark has been with me ever since.

I studied Multimedia Arts at De La Salle–College of Saint Benilde, but honestly? I never really stopped learning. Whether it’s building custom PCs, geeking out over new design tools, or just getting lost in a passion project, I love anything that mixes creativity with curiosity.

Books were my first love, then came movies. Coloring books turned into Adobe Illustrator. I didn’t really choose to be a designer — it just kind of always made sense. One of my core memories? Learning to color inside the lines and being way too excited about it.

These days, I’m all about clean typography, strong stories, and design that actually connects with people. 

I live with my fiancé, Aldrin, and our four super fluffy cats — Aia, Kopi, Aki, and Lala. I’m a proud tita (aunt), café-hopper, and always down for another rewatch of Friends, Modern Family, Parks & Recreation or Brooklyn Nine-Nine.

Things I love:

• Getting lost in a good book (Favorites include Tuesdays With Morrie, The Subtle Art of Not Giving a F*ck)

• Designing brands that people actually feel

• Documentaries, deep convos, and traveling to places that spark new ideas

Let’s make something cool — and very you.

This timeline begins with me, Yian, before Meng and I teamed up.

2015 – While helping a friend grow his websites business, I discovered I enjoyed the craft. I found myself using the natural gift of empathy to help others express their truth (a gift I immensely enjoy giving) by writing, designing, and building their website.

I decided to begin building websites professionally – learning as I went, studying website frameworks and custom coding. I was so immersed that you could find me at my computer day and night.

After working with a number of small business owners, first for free, then paid, I hung out my shingle. At this time, I also learned from business coaches that niching leads to more profit, freedom, and ease.

2017 – Following an instinct, I narrowed my focus and decided to serve interior designers almost exclusively. 

I met hundreds of designers when I participated in High Point Market and Vegas Market – two of the largest interior design trade shows in the United States (thank you, Mark McDonough, for making my participation possible through Tastefully Inspired).

At Market, I conversed and dined with a number of interior designers – some very well-known at Market in those years (see The Art of You Instagram, April 2017). That warm welcome was totally unexpected and totally awesome. I arrived alone without knowing a soul and left with new connections, including my first paying interior designer client (Thank you, Barrie Livingstone).

From there, I attended more events around the country, including Bold Summit, What’s New What’s Next, Brooklyn Designs, and a few others, where I connected with more designers, and took on more clients.

As I met more movers and shakers in the community, I was invited to lead a handful of online webinars with audiences of interior designer wanting to improve their website through the Interior Design Society and IVY (now part of Houzz). I was also invited to lead an in-person workshop by LuAnn Nigara to her audience of interior designers at the Window Works showroom in New Jersey (Thank you, LuAnn). My list of clients continued to grow.

2019 – I rebranded to The Art of You, and felt the name alignment I had been craving!

But there was a problem. I was hearing from some clients that their website alone wasn’t raising their visibility. And so I studied the issue. What I found was that to proudly share their business, they need more than a website – they need a complete brand identity.

So I decided to expand my services. But that was more than I wanted to do alone, so I decided to hire someone to work with me side by side.

2023 – I brought on Meng to focus on graphic design, while I focus on strategy, copywriting, and client experience.

Our first priority was expanding our capabilities and defining our approach. We created dozens of practice brands—some of which appear in our portfolio.

Our goal? To create tools for others as clean and aligned as the experience on this website.

We also enrolled and immersed ourselves in the No BS project framework to elevate the results and experience we offer our clients (more on that below).

2025 – We relaunched The Art of You in order to formally introduce to people how we now work.

Our mission now? Go from relaunch to open skies.