How we work

 

Uncover

Speaking face-to-face over Zoom, we uncover and clarify who you are as a designer — the foundation for everything to come.


Craft

We translate who you are, who you’re for, and what makes your work distinctive into a website and brand you’re proud to share.


Launch

We optimize your website for SEO and make your new website live, so you don’t have to touch the tech.

Steps


01. Book a Fit Call

The Fit Call is a free Zoom call with me, Yian. I have a handful of questions I always ask, then I’m happy to answer any questions you may have. If we seem like a great fit, the next step is to book a Brand Review.


02. Book a Brand Review

Before we touch a single color or font, we get clear on the foundation: who you are, who you’re for, and what makes you a great fit for the projects you want to attract.

In a guided conversation (typically 2-3 hours), we nail your positioning and messaging. Then we turn everything we discuss into a written brief — a clear reference point for everything that comes next, whether that’s a full Brand Build or just finally knowing how to talk about your work.

The Brand Review can stand alone. Or the investment applies toward any branding package if we move forward together.

Investment: $500


03. Book a Brand Build

The Brand Build turns the clarity from your Brand Review into an elevated brand designed to reflect who you are and the clients you want to attract.

This is a mostly done-for-you process, in one creative push for better, faster results. Your role is simple: show up on a handful of days by Zoom as we guide you through content, selections, and approvals.

The packages below show what’s possible. Exact deliverables are defined during the Brand Review and tailored to your goals, priorities, and stage of business. Every package includes messaging and visual identity because a website and brand only perform well when they’re cohesive.

A more tailored package may also be possible based on your unique needs.


04. Website Updates

Our clients are busy and want website updates done for them – including adding recent portfolio projects and press items. They also hire us periodically to keep their brand assets up-to-date, streamlined, and polished. We charge for this by the hour rather than monthly, so that you only pay for what you need.

Ready to speak with us?

 

Quick facts

Designed, written, and built for you

Done in weeks rather than months

Personalized guidance throughout

Website built on Squarespace

Optimized for your ideal clients

Optimized for SEO and AI

Website updated by us or you

Materials printed by Moo

Continued support after launch

Frequently asked questions

 
 
 

“Yian was so helpful when I wanted to make changes to my website.

He not only walked me through how to make the changes myself, but he also recorded our conversation so that I am able to make any future changes by myself. This helped me become knowledgeable and self-reliant when working on my own website.”

Mary Fishback, Interior Designer


“Yian and Meng are incredibly organized and professional, with a clear plan. They keep their word and deliver on everything they say they’ll do.”

Robin Bond, Interior Designer


“I was very nervous after past negative experiences. Yian really surprised me by fully looking at who I am as a designer and helping to create a site with a direction that focuses on my strengths.”

April Elizabeth, Interior Designer

Are we for you?