Your journey to attracting great-fit, profitable projects with greater ease
Reveal
We dive deep to clarify what sets you apart as a designer and what resonates with your ideal clients, so that everything we create positions you to attract great-fit projects.
Refresh
We elevate your messaging, visual identity, and website through our done-for-you process, so you get results efficiently without the overwhelm.
Rise
Launch your elevated brand with our support, so your unique expertise becomes unmistakable, and you start attracting better projects with clients who buy in.
How we work
01. Book a Fit Call
A Fit Call is a free Zoom call with Yian to understand your goals and answer any questions about how we work. If it’s a great fit and we both want to move forward, the next step is to book a Brand Roadmap.
02. Book a Brand Review
Our Brand Review clarifies what’s already working for your brand, what’s holding you back, and what shifts will truly help you attract the projects you want.
We begin with a guided interview with you to understand your unique expertise and the clients you want to attract, along with a review of your current messaging, visual identity, and website. From there, we translate those insights into a Brand Roadmap — a strategic brief outlining the most impactful shifts to make to truly attract more of the projects you want.
By the end, you’ll have a clear plan for where to invest your time, energy, and budget, so you can attract the right clients and convert more discovery calls, without wasting resources on “shiny objects” that won’t actually move you closer to the projects you want.
The Brand Review is available as a standalone service, or its investment can be applied toward a full Brand Build if we continue working together.
Investment: $500
Pricing for Spring 2026.
03. Book a Brand Build
The Brand Build turns the clarity from your Brand Review into an elevated brand designed to attract the clients you actually want to work with.
This is a mostly done-for-you process, in one creative push that focuses our creative energy for better, faster results. Your role is simple: show up on select days by Zoom as we guide you through key selections and approvals.
The packages below show what’s possible. Exact deliverables are defined during the Brand Review and tailored to your goals, priorities, and stage of business. Most Brand Build packages include messaging and visual identity because a website and brand only perform well when they’re cohesive.
Investment: Current packages range from $4k to $8k.
Pricing for Spring 2026.
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Best for: Interior designers who are ready to be seen at a higher level, but don’t yet have a brand that reflects their true potential.
Produces a streamlined website designed to help you confidently share your business and start attracting the right clients.
Exact deliverables depend on your goals and are defined during the Branding Roadmap, but this package typically includes:
• A refined, type-based logo
• A complete brand identity, including a considered color palette and typography system
• A custom Squarespace website
• Brand messaging and all website copy
• Fundamental SEO
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Best for: Interior designers who are ready to elevate how they present themselves and want consistency across their brand without piecing it together on their own.
Produces a distinct, fully expressed brand and complete website, plus the essential materials you need to show up consistently and professionally across key touch points.
This is the most common choice for designers who want a brand that not only feels right, but works where they share their business.
Exact deliverables depend on your goals and are defined during the Branding Roadmap, but this package could include:
• A refined type-based logo, plus a distinctive mark or icon
• A complete brand identity, including a considered color palette and typography system
• A custom Squarespace website, including more portfolio pages and sales pages
• Brand messaging and all website copy
• Essential brand assets (business card, thank you card)
• Fundamental SEO
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Best for: Established interior designers who are stepping into a more visible role, attracting higher-level projects, or presenting themselves as leaders in their space.
Produces a fully realized brand presence designed to position you at a higher level—so you can show up with clarity, consistency, and authority wherever your business lives.
Exact deliverables depend on your goals and are defined during the Branding Roadmap, but this package could include:
• A refined type-based logo, plus a distinctive mark or icon
• A complete brand identity, including color palette and typography system
• A larger, more expansive custom Squarespace website (including a blog for SEO)
• Brand messaging and all website copy
• A full suite of branded materials across sales and marketing touchpoints
• Additional custom brand assets as needed
• Fundamental SEO
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Our clients are busy and want website updates done for them – including adding recent portfolio projects and press items. They also hire us periodically to keep their brand assets up-to-date, streamlined, and polished.
Investment: $200/hour.
Bulk rate: buy 4 hours, get one free.
Pricing for Spring 2026. -
SEO Upgrade is for interior designers we’ve previously worked with whose websites already align with their dream clients —but want to show up higher in search results. If your site converts visitors yet isn’t being discovered enough, the problem is often backend SEO, structure, and content optimization.
This is not a redesign. It’s a strategic performance upgrade—qualifying your elevated website to be discoverable in search so you can attract more ideal projects without changing what already works with your messaging and visuals.
Investment: $2,500
Timeline: 30 days
Want to talk to us first?
Quick facts
Designed, written, and built for you
Done in weeks rather than months
Personalized guidance throughout
Website built on Squarespace
Optimized for your ideal clients
Optimized for SEO and AI
Website updated by us or you
Materials printed by Moo
Continued support after launch
Frequently asked questions
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We do the writing, with your input. Copywriting is an art and a science we do every day, and we've found it works well to simply write it, then send it to you for feedback and approval.
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Our solution is mostly done-for-you, though of course we need your participation. This primarily includes completing questionnaires and participating in Zoom calls. We work with a tight itinerary, and it is important you meet due dates so we can finish on schedule.
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We build all our websites on Squarespace. We have found it offers the perfect balance between flexible customization and ease of use for the interior designers we work with. Plus it’s easy to optimize for SEO.
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We communicate with clients by email, Zoom, questionnaires, and a project management software called Trello. We are very efficient, and our clients often praise our communication style.
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Yes, we optimize every website for fundamental SEO, so you can be found by more people in your local market.
Beyond that, the best thing you can do for SEO is post regular blog content that earns views and shares.
Note that we write and design for people before machines. This means we prioritize writing with authentic language that is precisely meant to create real connection and ease.
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If you already have a logo that’s working well, then we can certainly use it. And this rule goes for any other brand assets you may already have that are already working for you. We can fill gaps as needed.
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We focus on interior designers. This narrow focus allows us to produce a better product and experience.
That said, we have worked with architects, builders, decorators, landscape architects, and stagers.
If you are not an interior designer but are a creative who is interested in our service, feel free to reach out. We'll be happy to speak with you and consider your project.
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Yes, we are happy to provide training on how to make simple updates, such as changing text on your About page. Note that when it comes to adding projects to your portfolio, which is usually a multi-step process, most of our clients hire us to take care of it for them – though it’s totally doable for someone determined to learn it with no coding necessary.
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Our process is designed to give you concrete examples to choose from that will closely guide the design we create for you.
That said, if for some reason the brand we create for you doesn’t feel right, we will work until it does. Within 30 days after the website launch, you can schedule a time for us to work together to make edits and updates at no additional charge.
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Our solution is designed to provide the essential foundation you need to draw in your ideal clients. However, you may also need to level up in other core systems, such as optimizing your pricing and PR for getting published in magazines. In these areas, we are happy to recommend service providers we trust.
“Yian was so helpful when I wanted to make changes to my website.
He not only walked me through how to make the changes myself, but he also recorded our conversation so that I am able to make any future changes by myself. This helped me become knowledgeable and self-reliant when working on my own website.”
Mary Fishback, Interior Designer
“Yian’s ability to articulate my story surpassed my expectations, and his unwavering commitment to my success is evident in every interaction.”
Tiffany Berland, Interior Designer
“I was very nervous after past negative experiences. Yian really surprised me by fully looking at who I am as a designer and helping to create a site with a direction that focuses on my strengths.”
April Elizabeth, Interior Designer