How we work
Uncover
Speaking face-to-face over Zoom, we uncover and clarify who you are as a designer — the foundation for everything to come.
Craft
We translate who you are, who you’re for, and what makes your work distinctive into a website and brand you’re proud to share.
Launch
We optimize your website for SEO and make your new website live, so you don’t have to touch the tech.
Steps
01. Book a Fit Call
The Fit Call is a free Zoom call with me, Yian. I have a handful of questions I always ask, then I’m happy to answer any questions you may have. If we seem like a great fit, the next step is to book a Brand Review.
02. Book a Brand Review
Before we touch a single color or font, we get clear on the foundation: who you are, who you’re for, and what makes you a great fit for the projects you want to attract.
In a guided conversation (typically 2-3 hours), we nail your positioning and messaging. Then we turn everything we discuss into a written brief — a clear reference point for everything that comes next, whether that’s a full Brand Build or just finally knowing how to talk about your work.
The Brand Review can stand alone. Or the investment applies toward any branding package if we move forward together.
Investment: $500
03. Book a Brand Build
The Brand Build turns the clarity from your Brand Review into an elevated brand designed to reflect who you are and the clients you want to attract.
This is a mostly done-for-you process, in one creative push for better, faster results. Your role is simple: show up on a handful of days by Zoom as we guide you through content, selections, and approvals.
The packages below show what’s possible. Exact deliverables are defined during the Brand Review and tailored to your goals, priorities, and stage of business. Every package includes messaging and visual identity because a website and brand only perform well when they’re cohesive.
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Produces a streamlined website designed to help you confidently put yourself out there and pro-actively share your business.
This package typically includes:
• Logo design/refinement
• A complete brand identity, including a brand guidelines document to keep your visual identity consistent everywhere, including fonts and colors.
• A custom Squarespace website
• Brand messaging and website copy
• Basic SEO
Best for: Interior designers who are ready to level up but are only ready for the essentials before anything more.
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In addition to a website, this package includes a number of brand assets you need to show up professionally across key touch points.
In addition to the essential package this package typically includes.
• Branded contract
• Business cards
• Thank you cards
• Gift tags
• Other essential print assets
Best for: Interior designers who want their business to look good in person too.
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For interior designers who benefit by sharing the thinking behind their work for authority and added credibility.
This package typically includes:
• Videos crafted for your website
• In-depth case studies
• Blog set-up and content.
A more tailored package may also be possible based on your unique needs.
04. Website Updates
Our clients are busy and want website updates done for them – including adding recent portfolio projects and press items. They also hire us periodically to keep their brand assets up-to-date, streamlined, and polished. We charge for this by the hour rather than monthly, so that you only pay for what you need.
Ready to speak with us?
Quick facts
Designed, written, and built for you
Done in weeks rather than months
Personalized guidance throughout
Website built on Squarespace
Optimized for your ideal clients
Optimized for SEO and AI
Website updated by us or you
Materials printed by Moo
Continued support after launch
Frequently asked questions
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We do the writing, with your input. Copywriting is an art and a science we do every day, and we've found it works well to simply write it, then send it to you for feedback and approval.
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Our solution is mostly done-for-you, though of course every project is a collaboration. This primarily includes completing questionnaires and participating in Zoom calls. We work with a tight itinerary, and it is important you meet due dates so we can finish on schedule.
We work best with designers ready to roll up their sleeves and collaborate with us through our process. You should be prepared to spend a handful of days working with us over Zoom, typically 2–3 hours at a time.
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We build all our websites on Squarespace. We have found it offers the perfect balance between flexible customization and ease of use for the interior designers we work with. Plus it’s easy to optimize for SEO.
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We communicate with clients by email, Zoom, questionnaires, and a project management software called Trello. We are very efficient, and our clients often praise our communication style.
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Yes, we optimize every website for fundamental SEO, so you can be found by more people in your local market.
Beyond that, the best thing you can do for SEO is post regular blog content that earns views and shares.
Note that we write and design for people before machines. This means we prioritize writing with authentic language that is precisely meant to create real connection and ease.
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If you already have a logo that’s working well, then we can certainly use it. And this rule goes for any other brand assets you may already have that are already working for you. We can fill gaps as needed.
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We focus on interior designers. This narrow focus allows us to produce a better product and experience.
That said, we have worked with architects, builders, decorators, landscape architects, and stagers.
If you are not an interior designer but are a creative who is interested in our service, feel free to reach out. We'll be happy to speak with you and consider your project.
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Yes, we are happy to provide training on how to make simple updates, such as changing text on your About page. Note that when it comes to adding projects to your portfolio, which is usually a multi-step process, most of our clients hire us to take care of it for them – though it’s totally doable for someone determined to learn it with no coding necessary.
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Our process is designed to give you concrete examples to choose from that will closely guide the design we create for you.
That said, if for some reason the brand we create for you doesn’t feel right, we will work until it does. Within 30 days after the website launch, you can schedule a time for us to work together to make edits and updates at no additional charge.
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Our solution is designed to provide the essential foundation you need to draw in your ideal clients. However, you may also need to level up in other core systems, such as optimizing your pricing and PR for getting published in magazines. In these areas, we are happy to recommend service providers we trust.
“Yian was so helpful when I wanted to make changes to my website.
He not only walked me through how to make the changes myself, but he also recorded our conversation so that I am able to make any future changes by myself. This helped me become knowledgeable and self-reliant when working on my own website.”
Mary Fishback, Interior Designer
“Yian and Meng are incredibly organized and professional, with a clear plan. They keep their word and deliver on everything they say they’ll do.”
Robin Bond, Interior Designer
“I was very nervous after past negative experiences. Yian really surprised me by fully looking at who I am as a designer and helping to create a site with a direction that focuses on my strengths.”
April Elizabeth, Interior Designer

