Steps of service

We do the writing, with your input. Copywriting is an art and a science we do every day, and we've found it works well to write the first draft, then send it to you for edits before approval.

Our solution is mostly done-for-you, though of course we need your participation. This primarily includes completing questionnaires and participating in Zoom calls. We work with a tight itinerary, and it is important you meet due dates so we can finish on schedule.

We build all our websites on Squarespace. We have found it offers the perfect balance between flexible customization and ease of use for the interior designers we work with. Plus it’s easy to optimize for SEO.

We communicate with clients by email, Zoom, questionnaires, and a project management software called Trello. We are very efficient, and our clients often praise our communication style.

No. We believe this works better when you’re in the driver’s seat. But we offer a starter package of Instagram graphics and email blasts. Then we lead content-writing workshops and offer personalized guidance during our weekly office hours.

Yes, we optimize every website for fundamental SEO, so you can be found by more people in your local market.

Beyond that, the best thing you can do for SEO is post regular blog content that earns views and shares – with our help.

Note that we write and design for the hearts and minds of people before machines. This means we prioritize writing with authentic language that is precisely meant to connect with a human.

If you already have a logo that’s working well, then we can certainly use it. This goes for any other brand assets you may already have that are already working for you. We will fill any gaps as needed.

We focus on interior designers. This narrow focus allows us to produce a better product and experience.

That said, we have worked with architects, builders, decorators, landscape architects, and stagers.

If you are not an interior designer but are interested in our service, feel free to reach out. We'll be happy to speak with you and consider your project.

Yes, we are happy to provide training on how to make simple updates, such as changing text on your About page. Note that when it comes to adding projects to your portfolio, which is a multi-step process, most of our clients hire us to take care of it for them – though it’s totally doable for someone determined to learn it. No coding necessary.

Our process is designed to give you concrete examples to choose from that will closely guide the design we create for you.

That said, if for some reason the brand we create for you doesn’t feel right, we will work until it does. Within 30 days after the website launch, you can schedule a time for us to work together to make edits and updates at no additional charge.

Our solution is designed to provide everything you need to draw in your ideal clients. However, you may also need to level up in other core systems, such as optimizing your design services and PR for getting published in magazines. In these areas, we are happy to recommend service providers we trust.