What is a client funnel?
Similar to the way a plastic funnel guides liquid to an opening, a client funnel guides potential clients to you through stages of awareness, interest, and action.
A complete client funnel typically includes the following assets:
Outreach strategy – to generate awareness and interest
Website – to turn interest into action
A clear one liner – to be easily remembered
Business cards and other print materials – to elevate in-person impressions
Content published online – to build your authority and stay top of mind
Referral strategy – to create advocates for your business
Question: how seamless is your client funnel? Where are the gaps?
