What is a client funnel?

Similar to the way a plastic funnel guides liquid to an opening, a client funnel guides potential clients to you through stages of awareness, interest, and action.

A complete client funnel typically includes the following assets:

  • Outreach strategy – to generate awareness and interest

  • Website – to turn interest into action

  • A clear one liner – to be easily remembered

  • Business cards and other print materials – to elevate in-person impressions

  • Content published online – to build your authority and stay top of mind

  • Referral strategy – to create advocates for your business

Question: how seamless is your client funnel? Where are the gaps?