What is a client funnel?

In the same way a plastic funnel guides liquid to a particular point, a client funnel guides potential clients through sequential touchpoints of awareness, interest, and inquiry – bringing client and designer together into a discovery call, initial consultation and beyond.

A client funnel typically includes a number of the following assets:

• Outreach strategy – to generate awareness and interest

• Website – to convert interest to inquiry

• A clear one liner – to introduce your business and ask for referrals

• Business cards – to be remembered

• Print assets – to make a winning impression

• Content – published online to stay top of mind

Question: how seamless is your client funnel? Where are the gaps?