The Website Scorecard

Formulated for Interior Designers

Created by The Art of You

How elevated is your website?

This scorecard is designed to help you evaluate how effectively your website communicates value, builds trust, and invites action. By answering each question below, you can identify key opportunities to elevate your website to align with high-value projects.

Instructions: mark A, B, or C on a piece of paper for each question below.

1. Your website clearly communicates your niche/focus.

  • A: You state a specific niche/focus (e.g., modern residential interiors for professionals)

  • B: The site hints at your niche but lacks clarity.

  • C: The site describes your service without clarifying who it’s for.

 

2. Your services are clearly articulated so visitors understand what working with you involves.

  • A: A services page outlines scope, steps, and expectations in plain language.

  • B: Services are listed but lack process detail or clarity.

  • C: Services are vague or absent, leaving visitors uncertain about what exactly you offer.

 

3. Your website includes descriptions of design, demonstrating expertise beyond aesthetic imagery.

  • A: Project descriptions or case studies explain client challenges and solutions.

  • B: Projects show visuals but limited narrative about results.

  • C: Portfolio consists only of images without context or storytelling.

You just finished questions 1-3.

Enter your email to finish questions 4-9 and tally your score to know how elevated your website is.