The Website Scorecard

Formulated for Interior Designers

Created by The Art of You

How elevated is your website?

This scorecard is designed to help you evaluate how effectively your website communicates value, builds trust, and invites action. By honestly each question below, you can identify key opportunities to elevate your website to align with the premium projects you want to attract.

Scoring guide

  • 2 points – Strong evidence

  • 1 point – Some evidence

  • 0 points – Little or no evidence

  • Tally your points below with a paper and pen.

1. Your website clearly communicates who you serve, the type of spaces you design, and what makes your approach distinct.

  • 2 points: The homepage states a specific audience (e.g., modern residential interiors for professionals) and differentiates your design philosophy.

  • 1 point: The site hints at your audience but lacks precision or distinct positioning.

  • 0 points: The site describes services without clarifying who they are for or why your approach matters.

 

2. Your services and process are clearly articulated so visitors understand what working with you involves.

  • 2 points: A services page outlines scope, steps, and expectations in plain language.

  • 1 point: Services are listed but lack process detail or clarity.

  • 0 points: Services are vague or absent, leaving visitors uncertain about what you offer.

 

3. Your portfolio highlights problem solving and outcomes, demonstrating expertise beyond aesthetic imagery.

  • 2 points: Project descriptions explain client challenges and solutions.

  • 1 point: Projects show visuals but limited narrative about results.

  • 0 points: Portfolio consists only of images without context or storytelling.

 

You just finished questions 1-3.

Enter your email to finish questions 4-9 and tally your score to know how elevated your website is.