Outreach letter
The following is an email I intend to email clients I’ve worked with before. The objective is to engage with them by Zoom to re-establish connection and identify how I can help them with their website, brand, and SEO.
Version 2.1
Hi _____,
Happy New Year. I hope you are well.
I wanted to reach out and share an update: The Art of You has evolved. In addition to designing beautiful websites, we now help interior designers strengthen their brand and SEO, so you can attract high-end clients and be discovered more easily online through search engines and AI tools like ChatGPT.
This starts with a Visibility Review — a comprehensive check of your website, brand, and SEO to identity gaps and clear opportunities to elevate your business and be discovered online.
I noticed your website hasn’t been updated since _______ (year). If your business has evolved but your website hasn’t kept up—or if you’re curious about being more discoverable to high-end clients—our Visibility Review can be an easy first step.
I’ll be sharing it more publicly soon, but because we’ve worked together I wanted to offer it to you first and at a special price: just $100 instead of the standard $1000 fee for newcomers. You can learn more about our Visibility Review here: [link to landing page to come].
If this feels like a yes, or even a maybe, let’s chat to see if it’s a good fit.
Cheers,
Yian
Version 2.2
Hi _____,
Happy New Year. I hope you are well.
I wanted to reach out and let you know that The Art of You has evolved.
In addition to designing beautiful websites, we now help interior designers strengthen their overall brand and SEO. This way, you can better attract high-end clients and be discovered online in places like Google and ChatGPT. And right now we are offering special price incentives for designers we’ve worked with before. You can learn more here: https://theartofyou.co/
Has _______ (their business name) evolved as well? I noticed the last time we updated your website was in _______ (year). Are you curious what it would take to elevate your brand and be more discoverable to high-end clients online?
Are you interested in hearing more? If so, let’s have a no-pressure chat to see if there are any clear ways we can make that happen for you.
Cheers,
Yian
Version 2.3
Hi _____,
Happy New Year. I hope you are well.
Has _______ (their business name) evolved? I noticed the last time we updated your website was in _______ (year). Are you curious what it would take to elevate your brand and be more discoverable to high-end clients online?
I wanted to reach out and let you know that The Art of You has evolved. In addition to designing beautiful websites, we now help interior designers strengthen their overall brand and SEO. This way, you can better attract high-end clients and be discovered online in places like Google and ChatGPT. And right now we are offering special price incentives for designers we’ve worked with before. You can learn more here: https://theartofyou.co/
Are you interested in hearing more? If so, let’s have a no-pressure chat to see if there are any clear ways we can make that happen for you.
Cheers,
Yian
Notes to Marketing With Heart Mastermind:
I’m now working closely with an experienced 2-man SEO team.
I chose the name “Visibility Review” to cover website, branding, and SEO.
I’m thinking it might be better to offer a comprehensive service at a discount, rather than a shallow service for free. This way, I get more buy in from the start. Of course, the initial chat will be free of charge.