Worried about a recession?

I’ll admit, I’ve allowed myself to worry about it sometimes.

And worry isn’t very fun.

But worry can also be our friend. Like an alarm clock to wake us up and think strategic for a moment.

Because here’s the thing:

A slow period can be a perfect time to reinvest in our businesses.

When things slow down, we business owners have time and more importantly the energy to focus on something that really does challenge us to focus and finish. Because that does take energy.

And now we have new energy. Energy to focus ON our business because we’re not as much IN our business.

It can be a golden opportunity to step back and assess what’s working and what isn’t.

And usually near the top of that list can be a brand refresh. Updating your messaging and visuals in a way that gives you energy to get out there and put yourself out there again with active marketing.

It’s a different mode, and it has it’s time and place.

The good news is, you CAN be seen with new eyes. And now, a brand refresh doesn’t have to take as much energy from you as you’ve no doubt experienced in your 5+ years, working professionally as an interior designer.

I’ll wrap it up with this: Question: how could you level up during a recession?

Image by Stas Knop. No instagram found.