Niching in a nutshell

Written By Yian Q

Imagine this: You’re at a holiday party, and you’ve just told someone you are an interior designer. “What kind of design do you do?” they ask.

You hesitate, not wanting to limit yourself, but you reply, “I’m focused on creating spaces that balance family functionality with modern aesthetics.” Their eyes light up. “I know someone who might be the perfect fit for you.”

Niching isn’t about boxing yourself in. It’s about standing out. By defining what you do best, you make it easier for clients to find you and for referrals to flow your way. It’s not about doing less—it’s about doing more of what you love and attracting the projects that excite you most.

Question: how would you answer that person at the party?

Image by Nicole Michalou

Yian Q

Since 2015, I have helped over 100 interior designers, builders, builders, and architects – from those just starting out to award-winning designers published in Architectural Digest, Luxe, and more.

My process starts with what is already true within you, then brings it to life in a way that resonates with your ideal clients.

I work with designers because they’re awesome. I’m a member of IDS (Interior Design Society) and served on the board of the Virtual Chapter. Design events I’ve attended include High Point, Vegas Market, and BOLD Summit (Business of Luxury Design).

When I’m not creating brands and websites, you can find me listening to audiobooks and going on long speed walks with friends.

I’m from Seattle and now live in New York City with my wife, Gaby.

https://theartofyou.co
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