What I got wrong about niching

Written By Yian Q

I used to think niching meant demographics—targeting high-income homeowners or busy families. But I’ve learned that a niche is so much more than who you serve. It’s about what makes your approach unique.

Your niche could be defined by your style, like warm minimalism or biophilic design. Or maybe it’s your process—collaborative co-design or a white-glove experience. It could even be your values, such as sustainability or wellness.

I now see niching as aligning what you do best with what your ideal clients value most. It’s not limiting—it’s amplifying your unique strengths and attracting the right opportunities.

Question: what do you do best, and what do your clients value most?

Image by Pixabay

Yian Q

Since 2015, I have helped over 100 interior designers, builders, builders, and architects – from those just starting out to award-winning designers published in Architectural Digest, Luxe, and more.

My process starts with what is already true within you, then brings it to life in a way that resonates with your ideal clients.

I work with designers because they’re awesome. I’m a member of IDS (Interior Design Society) and served on the board of the Virtual Chapter. Design events I’ve attended include High Point, Vegas Market, and BOLD Summit (Business of Luxury Design).

When I’m not creating brands and websites, you can find me listening to audiobooks and going on long speed walks with friends.

I’m from Seattle and now live in New York City with my wife, Gaby.

https://theartofyou.co
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