Trust your vibes

Have you read the book, Trust Your Vibes, by Sonia Choquette? Sonia is a spiritual teacher and intuitive guide, often speaks about vibration, authenticity, and alignment with the soul.

I listened to the audiobook twice consecutively after the book caught my eye as someone read it on the train one sunny morning, as my wife Gabrielle and I made our way into the city here in NYC. The book really touched me, and I find it relevant to branding.

While Choquette may not speak directly about “branding” in the business sense, her core teachings translate beautifully into this context — especially when branding is seen as a form of self-expression and energetic alignment.

What might Sonia say about branding?

Sonia might say that your brand is an energetic broadcast — a reflection of your inner vibration. When your outer brand aligns with your true self (your spirit, your heart, your joy), you naturally begin to magnetize what’s in alignment with that energy: the right clients, the right opportunities, the right flow.

Question: do you believe in magnetic attraction?

Image by Danielle Rangel