What is a brand story?

Written By Yian Q

A brand story is a collection of perspectives, beliefs, and experiences that together define not only who you are, but more importantly who your ideal clients are.

For example, one piece of our brand story is that we’re fascinated with the power of internal alignment to unlock external rewards. This is a topic we can talk about tirelessly, and we seek to attract those who value internal alignment too.

Your brand story is a valuable marketing tool. It’s the thread that ties your brand together, from messaging to visuals. But more than that, it’s an authentic expression of who you are and who you aspire to be.

The key to having a winning brand story is knowing which parts are most relevant, then choosing words that will resonate most.

Want help with this? That’s why we’re here.

Question: What’s a part of your brand story?

Image by Social Cut @socialcut

Yian Q

Since 2015, I have helped over 100 interior designers, builders, builders, and architects – from those just starting out to award-winning designers published in Architectural Digest, Luxe, and more.

My process starts with what is already true within you, then brings it to life in a way that resonates with your ideal clients.

I work with designers because they’re awesome. I’m a member of IDS (Interior Design Society) and served on the board of the Virtual Chapter. Design events I’ve attended include High Point, Vegas Market, and BOLD Summit (Business of Luxury Design).

When I’m not creating brands and websites, you can find me listening to audiobooks and going on long speed walks with friends.

I’m from Seattle and now live in New York City with my wife, Gaby.

https://theartofyou.co
Previous

Genuinely love sharing
Next

Our design style defined