People like me hire a designer like this

Written By Yian Q

Clients don’t hire an interior designer on talent alone. They hire a designer who reflects their aspirations, status, and most of all their identity.

You want their subconscious to say, “people like me hire a designer like this.”

That’s why marketing isn’t just about standing out—it’s about shaping your brand into a character that fits in their story by standing among the right people, with the right look and the right message.

Question: how would you describe an interior designer typically hired by the clients you want to work with?

Image by Borko Manigoda

Yian Q

Since 2015, I have helped over 100 interior designers, builders, builders, and architects – from those just starting out to award-winning designers published in Architectural Digest, Luxe, and more.

My process starts with what is already true within you, then brings it to life in a way that resonates with your ideal clients.

I work with designers because they’re awesome. I’m a member of IDS (Interior Design Society) and served on the board of the Virtual Chapter. Design events I’ve attended include High Point, Vegas Market, and BOLD Summit (Business of Luxury Design).

When I’m not creating brands and websites, you can find me listening to audiobooks and going on long speed walks with friends.

I’m from Seattle and now live in New York City with my wife, Gaby.

https://theartofyou.co
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