The button or the inline link
This is a button:
This is an inline link:
See a difference?
One grabs attention. The other presents itself quietly.
Both have their place on a website, and we use them strategically to guide the experience.
When we want the reader to keep reading, we use an inline link—subtle and unobtrusive.
When we want a link to stand out, we use a button—bold and inviting.
Think of it like leading guests on a tour through your house.
As you lead them down a hallway and come to a doorway:
If entering the room would cause an interruption, you emphasize the room less.
If entering the room would be fine, you emphasize the room more.
It’s about curating an experience.
Question: imagine you are someone visiting your current website for the first time. Notice how your eyes travel as you read through. Notice the path and the rhythm of your focus. As your eyes travel, how do you feel? Is the feeling positive? Negative? Calm? Chaotic? The image below portrays the feeling we seek to create for your guests.
Image by 鹏翔 方
