The button or the inline link

This is a button:

This is an inline link:

I am an inline link

See the difference?

One shouts for attention, the other presents itself more quietly.

Both can be helpful in creating a super clean brand.

When we want the reader to continue reading and not leave the page, we usually use an inline link.

At a point of the website where we want a link to be impossible to miss, we usually use a button.

It’s like leading the reader by the hand into a home and giving them a tour.

At points when we want them to see into a room but keep walking, I emphasize it less.

At points when we want them to enter the room if they wish, we emphasize it more.

It’s about order and flow.

Question: imagine you are looking at your website as a stranger. Watch how your eyes travel. Ask yourself how you feel as your eyes move this way. Is the feeling more positive or negative? The image below portrays how we seek to make your readers feel.

Image by 鹏翔 方

Yian Q

Since 2015, I have helped over 100 interior designers, builders, builders, and architects – from those just starting out to award-winning designers published in Architectural Digest, Luxe, and more.

My process starts with what is already true within you, then brings it to life in a way that resonates with your ideal clients.

I work with designers because they’re awesome. I’m a member of IDS (Interior Design Society) and served on the board of the Virtual Chapter. Design events I’ve attended include High Point, Vegas Market, and BOLD Summit (Business of Luxury Design).

When I’m not creating brands and websites, you can find me listening to audiobooks and going on long speed walks with friends.

I’m from Seattle and now live in New York City with my wife, Gaby.

https://theartofyou.co
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