The button or the inline link
This is a button:
This is an inline link:
See the difference?
One shouts for attention, the other presents itself more quietly.
Both can be helpful in creating a super clean brand.
When we want the reader to continue reading and not leave the page, we usually use an inline link.
At a point of the website where we want a link to be impossible to miss, we usually use a button.
It’s like leading the reader by the hand into a home and giving them a tour.
At points when we want them to see into a room but keep walking, I emphasize it less.
At points when we want them to enter the room if they wish, we emphasize it more.
It’s about order and flow.
Question: imagine you are looking at your website as a stranger. Watch how your eyes travel. Ask yourself how you feel as your eyes move this way. Is the feeling more positive or negative? The image below portrays how we seek to make your readers feel.
Image by 鹏翔 方