Learn this from Wendy’s

Written By Yian Q

Today, I passed a Wendy’s. 

The sign read:

$3 son of baconator
won’t be 3 forever

I immediately felt a pull. Wondered if I should buy one.

Here’s the thing though. I’m usually not one to eat Wendy’s! 

Yet, the message still hit me in my subconscious feels. 

“There’s something urgent here!” My mind said. 

Then, I laughed and walked on. 

I didn’t buy a burger, but I do admire the marketing here.

Imagine if I WAS a Wendy’s fan. Imagine how effective that message could be. 

Now, I’m not advocating for aggressive or manipulative marketing.

But the scarcity principle works. And it’s valid. After all, no price lasts forever.

And if you’ve earned enough trust from your audience, then a little scarcity can go a long way.

Question: how could you use the scarcity principle in your marketing?

Yian Q

Since 2015, I have helped over 100 interior designers, builders, builders, and architects – from those just starting out to award-winning designers published in Architectural Digest, Luxe, and more.

My process starts with what is already true within you, then brings it to life in a way that resonates with your ideal clients.

I work with designers because they’re awesome. I’m a member of IDS (Interior Design Society) and served on the board of the Virtual Chapter. Design events I’ve attended include High Point, Vegas Market, and BOLD Summit (Business of Luxury Design).

When I’m not creating brands and websites, you can find me listening to audiobooks and going on long speed walks with friends.

I’m from Seattle and now live in New York City with my wife, Gaby.

https://theartofyou.co
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