Thirty with Forma

For Forma Interiors’ “30 with Forma” event, we crafted a complete suite of marketing and event collateral that brought the celebration’s minimalist, Scandinavian-inspired aesthetic to life. From invitations and postcards to a responsive event landing page, email campaigns, signage, programs, and on-site labels, every piece reflected a refined palette of neutrals, soft golds, and natural textures. Typography, layout, and materials were thoughtfully chosen to create clarity, elegance, and cohesive visual storytelling. The collateral highlighted Annika Lindholm’s 30-year design legacy through curated milestones, signature projects, and immersive event details. Every touchpoint — print and digital — worked together to deliver a calm, intimate, and memorable experience, making the celebration of design, community, and timelessness tangible for each guest.

Forma Interiors is a fictional designer invented by The Art of You as a case-study sample.

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