The Brand Scorecard

For interior designers who want a brand that attracts better projects.

Created by The Art of You

How elevated is your brand?

This Brand Scorecard is designed to help you evaluate how effectively your brand communicates value, builds trust, and invites action. By answering each question below, you can identify key opportunities to elevate your brand to align with the projects you truly want.

Instructions: mark A, B, or C on a piece of paper for each question below.

1. Your messaging clearly communicates who you serve and what you’re known for.

  • A: You clearly define a specific type of client and project focus.

  • B: You hint at your audience or specialty but lack clarity.

  • C: Your messaging is broad or generic, making it unclear who you’re for.

 

2. Your messaging clearly expresses the transformation you deliver.

  • A: You clearly articulate the before-and-after of working with you.

  • B: You imply results, but they aren’t clearly stated.

  • C: You describe services without communicating meaningful outcomes.

 

3. Your messaging feels natural, consistent, and aligned with your voice.

  • A: Your tone is clear, consistent, and feels authentic across platforms.

  • B: Your voice is somewhat consistent but varies or feels slightly forced.

  • C: Your messaging feels inconsistent, generic, or disconnected from you.

You just finished questions 1-3.

Enter your email to finish questions 4-9 and tally your score to know how elevated your brand is.