The Brand Scorecard
For interior designers who want a brand that attracts better projects.
Created by The Art of You
How elevated is your brand?
This Brand Scorecard is designed to help you evaluate how effectively your brand communicates value, builds trust, and invites action. By answering each question below, you can identify key opportunities to elevate your brand to align with the projects you truly want.
Instructions: grab a piece of paper and write A, B, or C for the 9 questions below.
1. Your brand clearly communicates who you serve and what you’re known for.
A: You clearly define a specific type of client and project focus.
B: You hint at your audience or specialty but lack clarity.
C: Your messaging is broad or generic, making it unclear who you’re for.
2. Your brand clearly expresses the transformation you deliver.
A: You clearly articulate the before-and-after of working with you.
B: You imply results, but they aren’t clearly stated.
C: You describe services without communicating meaningful outcomes.
3. Your messaging feels natural, consistent, and aligned with your voice.
A: Your tone is clear, consistent, and feels authentic across platforms.
B: Your voice is somewhat consistent but varies or feels slightly forced.
C: Your messaging feels inconsistent, generic, or disconnected from you.
4. Your visual identity reflects your design sensibility and attracts the right clients.
A: Your brand aesthetic clearly signals your style, level, and ideal clients.
B: Your visuals are appealing but don’t strongly signal who it’s for.
C: Your branding feels generic or misaligned with your work and audience.
5. Your brand elements work together as a cohesive system.
A: Typography, color, imagery, and layout feel intentional and unified.
B: Some elements align, but others feel inconsistent or underdeveloped.
C: Visual elements feel disconnected or unrefined.
6. Your visual identity is applied consistently across all touch points.
A: Your brand is consistent across your website, social media, and materials.
B: Some consistency exists, but there are noticeable gaps.
C: Your brand appears differently across platforms, reducing recognition.
7. Your website clearly communicates who you are, what you offer, and how to move forward.
A: Visitors can quickly understand your services and next steps.
B: Key information exists but requires effort to piece together.
C: Your website feels unclear or confusing to navigate.
8. Your portfolio demonstrates the transformations you create.
A: Projects highlight outcomes, process, and results—not just visuals.
B: Projects show quality work but lack context or storytelling.
C: Portfolio consists primarily of images without explanation.
9. Your website guides visitors toward meaningful engagement.
A: Clear calls to action make it easy to inquire or take the next step.
B: Some pathways exist but could be more visible or compelling.
C: Visitors are left unsure how to engage or what to do next.
Tally your score
A: 2 points
B: 1 point
C: 0 points
15–18: Truly Elevated
Congratulations! Your brand is crushing it. Of course, strategic refinements can further elevate performance and attract higher-quality opportunities.
8–14: Room to Grow
Most interior designers score here. Strong elements likely exist, but gaps are limiting your ability to hit the right notes with the right clients. Targeted improvements should increase inquiries and opportunities.
0–7: Needs Attention
Fundamental opportunities abound. Addressing these areas can significantly improve how clients perceive and engage with your business.
Click to understand our scoring system
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The purpose of Messaging is to articulate your business in words, so people clearly know who you are, who you're for, and what makes you different.
Clarify Positioning
Define who you serve, the transformation you deliver, and what makes your approach distinct. Make it easy for the right clients to recognize themselves in your work.Craft Core Message
Translate your positioning into clear, natural language, so people quickly understand what you do, why it matters, and why they should care.Align Voice & Tone
Develop a voice that feels natural to you and resonates with your audience. Consistency in how you communicate builds trust and recognition over time. -
The purpose of Visual Identity is to express your brand visually, so it feels cohesive, credible, and aligned with the clients you want to attract.
Define Visual Direction
Establish a visual direction that draws from your design work and translates it into a distinct, elevated brand aesthetic.Design Core Assets
Create key brand elements—logo, typography, color palette, and imagery—that work together as a cohesive system.Ensure Consistency
Apply your visual identity consistently across all brand touch points (digital and print) so your brand feels unified, recognizable, and professional. -
The purpose of the Website phase is to turn your brand into a powerful sales tool that communicates clearly and guides visitors toward action.
Structure for Clarity
Organize your website so visitors quickly understand who you serve, what you offer, and how to move forward.Showcase Work Strategically
Present projects in a way that highlights the transformations you create —not just visuals, but outcomes.Guide Next Steps
Create clear pathways for engagement, so visitors know exactly how to inquire, connect, and move forward.
Want an expert opinion?
Get a Brand Review.
In a focused, one-on-one session with our lead strategist, Yian, you’ll understand what’s truly working, what’s holding you back, and exactly what shifts will elevate your brand to the attract the projects you want with greater ease.
This Brand Review includes a review of your website, a 90-minute interview by Zoom, and a tailored action plan that helps you move forward with clarity and confidence—without committing to a full Website Refresh upfront.
About Yian
Yian Quach (pronounced Ian Qua) is the founder and lead strategist behind The Art of You, a boutique branding and website studio that helps experienced interior designers attract better projects by elevating their brand to align with who they are and who they truly want to work with.
With a lifelong passion for great communication, Yian brings an inquisitive mind and open ears to every meeting to understand what truly sets each client apart before helping them to elevate their messaging, visual identity, and website.
Real success stories
“I did a review with Yian and I felt as if I attended an entire webinar! He is ‘spot-on’ with advice and suggestions for my industry. And, his interior designer web site designs are clean, crisp and current! I look forward to having more discussions in the future!
Tanna Edler, Interior Designer
“Yian's review was quite helpful. He had a lot of great tips and ideas which really inspired me to develop further on my own. I will not hesitate in hiring him again as needed.”
Renee Neumann, Interior Designer
“Yian is very thorough and detailed. He gave valuable information and immediate feedback on my webpage. We were able to make changes that will enhance my page and I am planning to invest more time with him. I highly recommend his services.”
Casey Sarkin, Interior Designer