I used to think niching meant demographics—targeting high-income homeowners or busy families. But I’ve learned that a niche is so much more than who you serve. It’s about what makes your approach unique.
Your niche could be defined by your style, like warm minimalism or biophilic design. Or maybe it’s your process—collaborative co-design or a white-glove experience. It could even be your values, such as sustainability or wellness.
I now see niching as aligning what you do best with what your ideal clients value most. It’s not limiting—it’s amplifying your unique strengths and attracting the right opportunities.
Question: what do you do best, and what do your clients value most?
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