Today, I passed a Wendy’s.
The sign read:
$3 son of baconator
won’t be 3 forever
I immediately felt a pull. Wondered if I should buy one.
Here’s the thing though. I’m usually not one to eat Wendy’s!
Yet, the message still hit me in my subconscious feels.
“There’s something urgent here!” My mind said.
Then, I laughed and walked on.
I didn’t buy a burger, but I do admire the marketing here.
Imagine if I WAS a Wendy’s fan. Imagine how effective that message could be.
Now, I’m not advocating for aggressive or manipulative marketing.
But the scarcity principle works. And it’s valid. After all, no price lasts forever.
And if you’ve earned enough trust from your audience, then a little scarcity can go a long way.
Question: how could you use the scarcity principle in your marketing?
