Today, I came across this message while browsing the website of the stationery brand, Appointed, who call themselves makers of exceptional paper goods for everyday. (My wife, Gabrielle loves them. She owns many of their planners).
Zoom in on the photo to read the message.
As you can see, Appointed is gifting a free snap pouch with every order over $75.
Notice — they’re offering a bonus, not a discount.
Smart.
Appointed is a premium brand. What they sell is worth every penny.
By giving more instead of charging less, they protect the value of their product. They stand for words like quality and craftsmanship — not words like cheap or bargain.
Question: as an interior designer, what free gift or bonus could you offer that adds value — without cutting your price?
