Frequently Asked Questions
Is it necessary to focus my message?
Yes, we work with interior designers who feel ready to make this step in their business. Having a focused message is central to our approach to helping interior designers attract their favorite projects.
How long does The Brand Out take?
Our standard project schedule lasts 3 weeks, made possible by our thorough pre-project questionnaires and mostly done-for-you process.
Do you post on my social media and send mass emails for me?
No. We believe this works better when you’re in the driver’s seat. But we do sell packages of customized content, which you can send by email and post on social media.
How much time and effort will I need to invest?
Our solution is mostly done-for-you, though there are things we will need you to do. These include… [to be finished]
Who does the writing?
We do the writing, with your input. We know what works, and… [to be finished]
What if I need marketing services you don’t provide?
Our solution is designed to provide everything to attract your favorite projects. However, there may be cases where you need an advanced service beyond the scope of what we provide, such as business systems for optimizing your design services and PR for getting published in magazines. In these areas, you will have access to our network of recommended service providers.
How would you describe your aesthetic?
We aim to design websites and print materials to feel both beautiful and super clean, while constantly innovating ways to be more concise better visually and verbally.
What platform do you build websites on?
We build all our websites on Squarespace. We have found Squarespace offers the perfect balance between flexible customization and ease-of-use for the interior designers we work with.
After my website is launched, will I be able to make updates myself?
Yes, we will show you how you can make simple updates, such as updating text and adding projects to your portfolio. You can also hire us by the hour to make custom updates to your website.
Do you optimize your websites for SEO?
Yes, we optimize every website for fundamental SEO, so you can be found by more people in your market. Note that for Google page-1 type results, an ongoing SEO campaign is typically needed. We don’t do ongoing SEO campaigns, but if this makes sense within your marketing strategy we can refer you an SEO company we trust.
How would you characterize your approach to branding?
We stand for super focused branding, which prioritizes understanding, connecting with, and meeting the needs of of your audience. We believe good branding is not just about promoting your service but also about creating a genuine connection that leads to more trust, engagement, and loyalty.
Why do you focus on interior designers?
We believe specialization leads to better results. We choose to focus on interior designers because we feel a kinship with them, as we work in very similar ways.
