Mia Lee is an interior designer based in Boca Raton, Florida, specializing in beachfront residences, coastal retreats, and luxurious resorts. She wants to attract more clients ready to invest $150k and up on a complete renovation. She needs her brand to build instant credibility while naturally conveying her beach niche. Also, as a bit of a social-media hermit, she needs a low-key outreach strategy focused on reaching out to past clients, partnering with local artisans, and staying top of mind via short-and-sweet email newsletters.

 Mia Lee is a fictional designer invented by The Art of You as a case-study sample.