Project itinerary

Fit call

  • Zoom call (30 minutes): To determine if we’re a good fit.

Deep Dive

  • Homework: You complete our Deep Dive Questionnaire.

  • Zoom session A (2 hours): A call to understand your goals and gaps in your branding, website, and marketing.

  • We email you a Brand Brief – our analysis and recommendations.

  • Zoom session B (1 hour): A follow up call to discuss the Brand Brief together as needed and decide whether to move forward.

Pre Project:

  • Project agreement, payment, and welcome packet.

  • Your Brand Refresh is scheduled on our calendar.

  • Homework: You send project photos and any relevant files. You complete several additional questionnaires.

Brand Refresh Week 1: Design

  • Zoom session 1 (2 hours): A call to research visuals together. (Monday 4pm EST)

  • We design logos, mood boards, and a website home page in 3 variations.

  • Zoom session 2 (2 hours, then 2 hours standby for approvals): Revisions of the logo, mood board, and website home page as needed. Brand guidelines finalized. (Thursday 4pm EST)

Brand Refresh Week 2: Build & Revisions

  • We write, design, and build complete website, print, and outreach materials.

  • Zoom session 3 (2 hours, then 2 hours standby for approvals): Revisions of the website, print, and outreach materials as needed. (Wednesday 4pm EST)

  • Zoom session 4 (2 hours, then 2 hours standby for approvals): Revisions of the website, print, and outreach materials as needed. (Thursday 4pm EST)

  • We optimize and launch your new website. We order prints to be delivered to you.

  • Project off-boarding, thank you, and next steps.

Continued support

  • Free weekly office hours on Fridays 11am EST

  • Additional support by email and Zoom

This itinerary is inspired by the No BS framework

 
 

Policies

How we use AI

At The Art of You, we take great pride in human writing, and we do a lot of it. We also use AI to enhance our writing process and deliver better results for you, more efficiently. AI helps with tasks like brainstorming, expanding ideas, and checking grammar and spelling. AI is often able to make valuable suggestions that otherwise would have been missed. However, we always maintain close human oversight throughout the process. We don’t use anything generated by AI without thoroughly reviewing and edited it, ensuring that every piece of content is carefully considered and aligned with your brand. AI is here to stay, and we are helping our clients take advantage of its strengths.

Revisions

Our process is designed to give you concrete examples upfront, and we are generous with revisions during the project. Also, within 30 days of launch we’ll make revisions at no additional charge as long as they are within the original scope and vision. Afterward revisions are handled in our free weekly office hours or separately at our hourly rate.

The Art of You Guarantee

We’re confident you’ll feel a real difference in how you present your interior design business. If you don’t feel more confidence, clarity, and alignment in your branding, we’ll work with you until you do. We’re committed to getting it right.