Why wait for them to come to you?

Why wait to be found?

Much more efficient to go to where your ideal clients are.

But to know where they are, you have to narrow who they are.

You know what I’m talking about, right?

Some people call it your niche.

Some call it your focus.

Bottom line? Do this:

Find a trait these clients share in common that also aligns with who you want to be as a designer.

Then decide to focus on marketing to people with that trait.

Now, of course, it’s still great to be found. But we believe that most interior designers can succeed better when they actively put themself in front of clients they have selected, rather than waiting for a loosely defined group of people to find them.

In fact, imagine taking this one step further by approaching someone you already know who fits the designer you work with. Imagine saying to them, “I approached you because you seem to be exactly the client I fit best with. Would you like to know why?”

Question: who are you waiting for to find you? And can you imagine yourself approaching them instead?

Image by Oliver Sjöström
IG: ollivves