What is a brand? (this is not a stupid question)
Think of a brand as the “character and clothes” of your business. It’s an identity, both internal and external, both verbal and visual. Branding is the art and science of crafting this identity.
Question:
If your brand was a person, what would they think? What would they say? And what would they wear?
Image by Priscilla Du Preez @priscilladupreez