What is a brand? (this is not a stupid question)

Think of a brand as the “character and clothes” of your business. It’s an identity, both internal and external, both verbal and visual. Branding is the art and science of crafting this identity.

Question:

If your brand was a person, what would they think? What would they say? And what would they wear?

Image by Priscilla Du Preez @priscilladupreez

Yian Q

Since 2015, I have helped over 100 interior designers, builders, builders, and architects – from those just starting out to award-winning designers published in Architectural Digest, Luxe, and more.

My process starts with what is already true within you, then brings it to life in a way that resonates with your ideal clients.

I work with designers because they’re awesome. I’m a member of IDS (Interior Design Society) and served on the board of the Virtual Chapter. Design events I’ve attended include High Point, Vegas Market, and BOLD Summit (Business of Luxury Design).

When I’m not creating brands and websites, you can find me listening to audiobooks and going on long speed walks with friends.

I’m from Seattle and now live in New York City with my wife, Gaby.

https://theartofyou.co
Previous
Previous

What is marketing? (the only definition you’ll ever need)