Free mini training

I design unforgettable interiors by inspiring my clients to make bold choices.
My goal is to create commercial spaces that foster connection and community though the power of thoughtful design.
My mission is to design one-of-a-kind homes for go-getters who lead one-of-a-kind lives.

market message + core message = magnetic message

Market message = the simple scope of what you do

Core idea = a perspective that aligns with your strengths, passions, and ideal clients

Magnetic message = an artful combination of your market and core message

Market message: I design interiors.
Core idea: I believe bold choices lead to unforgettable spaces.
Magnetic message: I design unforgettable interiors by inspiring my clients to make bold choices.
Market message: I create commercial spaces.
Core idea: I know that thoughtful design fosters connection and community, and my clients understand that too.
Magnetic message: My goal is to create commercial spaces that foster connection and community though the power of thoughtful design.
Market message: I design homes.
Core idea: My clients are big shots who want a one-of-a-kind space.
Magnetic message: My mission is to design one-of-a-kind homes for go-getters who lead one-of-a-kind lives.

Market message: ____________

Core idea: ____________

Magnetic message: ____________

Write the examples provided above onto a piece of paper and post it on a wall in your home.
Look at the examples everyday for at least 7 days.
Throughout the day, keep your mind open to any core ideas that come to you. There may be many. Write them down. Don’t rush to define yourself. Stay open. You’ll know you found a winner when it sounds and feels right, both to you and to your ideal clients.

Tip: Don’t worry about making your market message and core idea sound original. They should be clear and authentic. Originality comes when wordsmithing your magnetic message.

Want 10 more examples of magnetic messages written for interior designers?