Today, I came across a think piece by Re Perez – a brand strategist I follow. Perez made points about A.I. in a way that had me really nodding along and left me feeling confident and in control of my own path with A.I.
Here are three points that really hit for me:
“The brands that will win in this new game will not be the ones who resist A.I. They will be the ones who know exactly where to be fully human—and exactly where to collaborate with A.I.”
“Draw Your Human-A.I. Line. Without a clear line, you risk commoditizing what makes your brand unique.”
“Patagonia leads with radical transparency. If they use A.I. in marketing or operations, they disclose it. Their customers trust them because they value transparency over convenience.”
Question: Did these hit for you too?
Image by Moose Photos
