Clients don’t hire an interior designer on talent alone. They hire a designer who reflects their aspirations, status, and most of all their identity.
You want their subconscious to say, “people like me hire a designer like this.”
That’s why marketing isn’t just about standing out—it’s about shaping your brand into a character that fits in their story by standing among the right people, with the right look and the right message.
Question: how would you describe an interior designer typically hired by the clients you want to work with?
Image by Borko Manigoda
