Awareness + Understanding = Interest
When people see you out there and realize you understand what they want, why they don’t have it, and how they could have it, they feel understood, and they become interested.
Interest + Ease = Action
When interested people see that you’ve made it easy for people like them to get what they want, they take action – usually by sending you an inquiry.
From there it’s about confirming you’re a good match to work together.
Question: From awareness to action, where are your gaps?
Image by Andrea Piacquadio
