How long should it take for someone to read your home page?
We aim for half a minute.
Here’s the thing. When most people arrive on your home page, their eyes want to move quickly. Their number one question is this: is your website worth their time?
They’re skimming and scanning past anything that requires them to stop for too long.
That’s why we opt for short, simple text in large font, hitting the most essential points.
The objective at this part of the browsing journey is to get them to your About page, Services page, and Portfolio page. Your home page is merely the opener.
Think of your home page as the front of your store. As people look, they are assessing whether you have what they want. Would you put signs with a lot of text to read? Or a few large signs with the main points?
Question:
How long does it take a new visitor to read your homepage?
Image by Scott Webb
IG: scottwebb
