WEBSITE ROADMAP

1. Plan your website

Establish your target client and sales funnel

Choose a brand archetype that best fits your business

Establish a site map

2. Start your website

Create your Squarespace account

Choose a Squarespace template

Tour the Squarespace platform

3. Prep your images

Establish target key words

Optimize and name your images for the web

4. Build your website page layouts

• Home

• Portfolio

• Services

• About (Elevator Pitch, Bio)

• Recognition

• FAQ

• Journal/blog

• Testimonials

• Contact

5. Style your website

Add your logo

Establish a color palette

Establish a font palette

Style website header

Style website footer

Add icons for awards, associations, etc

Connect your social media accounts

Add a Favicon

Add a social sharing logo

6. Write your website

Establish your voice

Create your one liner

Write your about page

Write your services page

Write project descriptions

Write other parts of your website

7. Add client intake tools to your website

Create a pre-consultation questionnaire (optional)

Add an email capture form (optional)

Connect a Calendly account (optional)

8. Optimize your website for SEO

Add a site description

Optimize page titles

Create page meta descriptions

Create and entering image ALT tags

Create URL mappings

Create targets landing pages

Register your website with Google and Bing

9. Launch your new website

Choose a Squarespace hosting package

Register a new domain name (if needed)

Configure your domain name

Create a business email account (if needed)

Shut down your old website

Share your new website on social media

10. Save time by using Squarespace more efficiently

Save time navigating the Squarespace backend

Tame the trickiest aspect of Squarespace layouts