Name
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First Name
Last Name
What projects would make your business more profitable and enjoyable?
What is important to your ideal clients about the results of design??
Check all that apply
Live with more beauty
Entertain guests better
Live with more order, less clutter
Connect with family more
Relax with more peace
Feel more confident in life
Increase the value of their home
Feel better about their use of the planet’s resources
Move forward in their society
Impress guests
Feel more connected to the outdoors
Live more minimally
Express themselves creatively
Is there anything else that is particularly important to your ideal clients about the results of design?
What is most preventing them from achieving good design?
Check all that apply
Lack of knowhow and expertise
Lack of confidence in their own taste
Lack of interest in doing it themselves
Lack of time
Lack of access to the right furnishings
Simply haven’t met a designer yet they felt good about moving forward with
Is there anything else that is preventing them from achieving good design?
What is important to your ideal clients about hiring a designer?
Check all that apply
Achieve more personalized and custom results
Save time, energy, and stress by having an expert take care of the hundreds of details
Save money by benefiting from a designer's access to trade-only pricing
Have a single point of contact to coordinate with contractors
Have less impact on their home
Have access to trade-only product
See renderings of the design before making purchases
Is there anything else that is important to your ideal clients about hiring a designer?
Is there a good chance your ideal clients have worked with a designer before, or not?
Probably yes
Maybe
Probably not
What concerns/fears might your clients sometimes have about hiring an interior designer?
Would your ideal client prefer working with a designer who arrives in heels or flats (in other words, more “formal”, or more “down-to-earth”)? Note that a designer can be professional in both cases.
Which of the following feels more accurate:
My ideal clients want to be an active participant in the design process.
My ideal clients want to sit back, relax, and enjoy the ride.
Right now, what projects are you working on? (type of home/space, scope of work, budget, etc)
About how many clients have you worked with so far since you started business?
In the past, what types of projects have you mainly done? (type of home/space, scope of work, budget, etc)
Are there any project(s) you would show at the forefront of your portfolio?
Who is part of your company? (Are you a solo? Any assistants?)
What's your goal for your business? What would you like it to look like 1 year from now? 10 years from now? For example, do you want to hire staff and grow your firm? Do you want to remain a solo? Do you want to become famous? Do you want to focus on licensing?
What areas do you serve? Name 5-10 location names (cities, towns, neighborhoods) you serve. I will use this later for optimizing your website for SEO.
What is the history of your company? How long have you been in business? How did you arrive at this practice? What inspired you to choose this practice?
What services are you able to offer and happy to consider
Whole home
Whole floors
Single rooms
Remodel/Renovation
Turnkey full service interior design
Commercial design
Online design (e-design)
Architectural detail
Custom woodwork
New construction
Furniture layout
Furniture selection
Decor
Custom lighting
Kitchen remodel
Bath remodel
Custom furniture design
Custom upholstery
Custom cabinets and built-ins
Designer wall coverings
Commissioned art
Custom art framing
Custom area rugs
Custom window treatments
Home accessory and staging
Flooring design and selection
Color consultations
Holiday decorating
Landscaping
Historic home solutions
Are there any services you offer that I didn't mention above?
Are there particular areas of your industry that you have special ability/knowledge, compared to others? (For example: floor planning, custom millwork, lighting, using eco-friendly materials, etc.)
Do you currently have a ladder of services/packages? If so, how do you structure your services?
Do you have a favorite service/package you offer?
Is there anything about your process that is different than the process of most other designers?
If flat fee, what factors go into the calculation of your design fee?
Are there any particular key words you'd like your website tagged with for SEO?
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For example: interior design, interior designer, luxury interior design, residential interior design, commercial interior design, interior design for second homes, interior design for condominiums, interior design for vacation homes
Which best describes you
I have a clear vision of what I need, and I want to lead the design direction.
I don't have a clear vision of what I need, and I'm looking to you for expertise. I need you to to ask good questions at the outset then lead the design direction.
Something in-between
Do you have any experience/familiarity with the Squarespace website platform? If so, how much?
Is there any upcoming event before which you need your new website to be ready?
What device do you use to manage your business?
Desktop computer
Laptop computer
Tablet
If you use a computer, do you use a Mac or PC?
Mac
PC
What is your business mailing address?
How would you describe your social media habits for your business?
Is there anything else you can share that might help me understand you as a designer and your desires for your new website?