Websites and branding especially for interior designers

Positioning Questions


PURPOSE: The purpose of these questions is to help us understand and clarify how we should position and present your business/brand to the world.

INSTRUCTIONS: Send me written responses to the following questions. These answers will allow us to go deeper, faster. Skip any questions that don’t feel applicable and write as much or as little as feels right to you. There are no wrong answers here. For easy typing, simply copy and paste these questions into a document on your computer. I hope you will enjoy answering these questions. Many of my clients tell me how wonderfully clarifying this exercise is for them! Note that if you’d rather answer them verbally by phone, this will be ok.

NOTE: This list of questions is copyrighted by The Art of You and should not be shared without permission.


 SECTION 1: ABOUT YOUR DESIGN BUSINESS

  1. What projects are you working on right now?

  2. What projects have you completed? (in terms of the types of space, scope of work, etc)

  3. What projects are you looking to attract, moving forward? Describe your ideal projects.

  4. Why have you chosen interior design as your career over other careers? (feel free to answer this in an “on the record” way and also in an “off the record” way).

  5. What's your goal for your business? What would you like it to look like 1 year from now? 3 years from now? 10 years from now?

  6. What areas do you serve? What’s your general radius?

  7. Who is part of your company? (Are you a solo? Any assistants? Any network of professionals/craftsmen you regularly work with?)

  8. What is the history of your company? How long have you been in business? How did you arrive in this profession?

SECTION 2: ABOUT YOUR CLIENTS

  1. What clients have you generally worked with so far? (job, income range, social type, etc)

  2. Is this the type of client you want to continue working with, moving forward? (If not, describe which clients you’d like to work less with and which clients you’d like to work more with).

  3. What do your past clients value? Order the following in terms of priority:

    • Ease of the experience

    • Control over the details

    • Cost of the project

  4. What do your dream clients value (if different than above) in order of priority:

    • Ease of the experience

    • Control over the details

    • Cost of the project

  5. How do you currently find new clients?

  6. How would you like to find new clients, if different than how you currently find new clients?

  7. How have clients generally landed on your website thus far?

  8. How would you like clients to land on your website, if different than how they currently do?

SECTION 3: ABOUT YOU AS A DESIGNER

  1. What do you love about the concept of interior design?

  2. What do you love about doing interior design?

  3. What is the mission of your work? (Below are some examples of what other designers have said. Of course each of these are present in every designer’s work, but in your work is there one that rises a little bit above the rest?):

    • Help clients change the way they live

    • Help client live with more beauty

    • Help clients feel better inside and out

  4. How would you describe yourself as a designer?

  5. What adjectives might you use to describe yourself as a designer? (note that you may have already answered this in the preceding question).

  6. Do you design more for “function” or “aesthetic” in particular? Of course this is not an either/or. It’s more of a spectrum. <––––––––––––> Where on the spectrum are you?

  7. Would you consider your approach to design “aspirational”?

  8. What makes you good at your work? Do you have any particular gifts as a designer?

  9. Is there anything in particular about the way you work that sets you apart from some other designers?

SECTION 4: ABOUT YOU AS A PERSON

  1. Is there anything in particular you’d like the world to know about you?

  2. How would people who know you well describe you as a person?

  3. What adjectives might they use to describe yourself as a person? (note that you may have already answered this in the preceding question).

  4. Do you have any particular gifts as a person?

SECTION 5: ABOUT YOUR SERVICES AND METHOD

  1. Do you currently have a ladder of services? If so, how do you structure your services?

  2. Are you looking to refine or restructure your services in any way? It may help to look through the service pages of the websites in my portfolio: https://theartofyou.co/portfolio

  3. Do you have a favorite service you offer?

  4. Is there anything about your method that is different/distinct in any way from some other designers?

  5. Is there anything about your work you dislike or find difficult/frustrating?

  6. How do you charge for your work? (note that understanding how you charge for your work helps me present your design business to the world, whether or not we decide to talk about it on your new website).

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