Packages
The Entire Art of You
A complete suite of brand assets to present your business online and in person. Includes a brand brief, custom website, logo, and business cards.
Custom Website
A beautiful website that sells so that you never have to sell yourself again. Includes up to 12 pages in your website menu, copy-editing, and SEO optimized for your target areas. Built on Squarespace.
Brand Brief
A succinctly written presentation of your business, including your “one liner”, which can be used on your website, social media profile, and more. Includes a deep-dive discovery session by phone, plus research.
Logo + Business Cards
A new logo and business cards to help make an impression with new clients. Includes initial printing of 50 business cards. Additional printing available.
Website Review
A standalone 1-hour strategy session by phone, followed by a typed list of action-items to help you present your business professionally, beautifully, and persuasively.
DIY Consulting
You will create your own website, with my help. I will help you navigate the hundreds of steps necessary to design, build, write, optimize, and launch your new website.
Support by the hour
Flexible support for a variety of strategy, copywriting, and design needs.
How it works
Schedule a hello call
Select a package
Project begins
How long does it take?
A full-service website project usually 6-12 weeks from kickoff to delivery, depending on the project scope and how quickly you are able to send me assets such as photos of your work, etc.
What’s needed from me, the client?
You are an essential participant throughout the process. You can expect to spend 10-20 hours, depending on the scope of your project. Here are some things I’ll need from you.
Organize and send me photos of your work through Dropbox.
Complete a questionnaire
Collaborate with me by phone, email, and Trello (a simple project management app).
What platform is the website built on?
Your new website will be built on the popular Squarespace platform. I choose to use Squarspace for it’s clean aesthetic, it’s client-friendly backend experience, and great 24/7 customer service. Squarespace makes it possible for you to do essential website management independently.
How do website updates work?
You will be able to do essential website management independently. I will create a series of custom training videos that shows how to do essential website updates, such as adding projects and updating text. For more advanced updates, I offer website updates by the hour.
Who writes the website copy?
I take pride in helping my clients with writing the essential website copy. I may ask you to write certain parts that require knowledge of your business. I can help with editing.
Is a logo needed to create a website?
Not at all. A logo is seldom necessary to take your business to the next level. Often, simple clean lettering with a chosen font can be totally beautiful.
Can I keep my current domain name?
Absolutely. Your domain name will be pointed to your new website at the time of launch.
Will my new website look good on mobile phones and tablets?
One hundred percent. All my websites adjust to any device. Try it for yourself. Open any website in my portfolio on your mobile phone.
What if I’m not tech-savvy?
My clients may have varying levels of technical ability. Rest assured, you will not need to learn any special coding. I will do the heavy lifting throughout. Note that you will need to use a computer to send me image files.
Will I be able to keep the SEO (search engine optimization) juice from my current website?
Yes. SEO juice is contained in the URLs of your website, not in the actual files of your old website. When I redesign your website, I will take care to use the same URLs are your current site in order to avoid losing any SEO juice.
Do you do SEO optimization for the site?
Yes, when I launch a website, I make the website SEO (search engine optimization) friendly using Squarespace’s SEO checklist. These basic best practices ensure that your website is tagged appropriately in all places. However, note that these tags alone are not sufficient to get you into Google's top organic search results. Google doesn't work that way. If it were as easy as tagging a site, then we'd have plenty of un-proven websites showing up in top results. Google is a popularity contest, and it's not possible to fake one's way to the top.
To get into the Google's top organic search results, a meaningful SEO strategy includes creating regular content creation (via a blog) as well as establishing what are called "back-links" to your website from reputable websites.
However, note that SEO is not the only line of online marketing, and often it is not even the most productive line of online marketing for interior designers. Other lines of online marketing include building Google reviews for your Google business page (which helps you appear in the top listings of a Google Maps search (which actually appears just above Google's organic search results on the front page), creating meaningful organic content on social media, creating a paid Facebook/Instagram campaign, and creating a paid Google Adword campaign. All these can yield better "bang for your buck" than the investment necessary to actually get into Google's top organic search results.
So to answer your question: yes, I use SEO basic best practices, but no these basics alone are not sufficient to get into Google's top organic search results. After designing and launching your new website, I can help you create a sustainable SEO plan, and if you’d like I can recommend several SEO specialists to help you execute a comprehensive online strategy.
What form of payment do you accept?
I accept payments by credit card through my website.
Interested in hiring me?
