Packages
We believe in an inside-out approach. This means positioning your business before designing your website and printed materials.
We offer done-for-you solutions because we don’t leave any detail to chance. We use a blend of semi-custom and bespoke design for efficiency and cost effectiveness without compromising distinctness.
It’s important to understand we specialize in framing and showcasing your business (branding). For help getting your business in front of client eyes (marketing) or optimizing your business process (operations), we can recommend some good options.
Announcement: We are currently offering a special “case study” price. We are looking for a great-fit client whose project we can show off in full along with a review of their experience, written by them and posted on our Facebook Business page and Google Business profile. See below for special pricing.
Step No. 1
The Fit Call
The fit call (typically 20-30 minutes) is our first conversation together (you and Yian). Together, our goal is to determine whether The Art of You is a good fit to help your business. If so, the next step is to book a Brand In.
Step No. 2
The Brand In™
The Brand In (typically 2-3 hours) is a deep-dive interview with me (Yian) to get a complete picture of your business and identify opportunities to shine as an expert.
We will unpack your current situation, what success means to you, and a path to get there. We will identify what projects are most profitable and fulfilling and what set you apart as a designer.
Afterward, you’ll receive a Brand Brief – a typed summary of findings, action plan, and next steps. Then, you can implement the action plan on your own or hire The Art of You to take care of it for you. If you move forward, the cost of a Brand In is applied towards a Brand Out. It’s totally fine to purchase just the Brand In as it has great value on its own.
Investment: $750
Special price for Next “Case Study” project (available as of January 22, 2024): $500
The cost of a Brand In is applied towards a Brand Out if you move forward. It’s totally fine to purchase just the Brand In as it’s very valuable on its own.
Step No. 3
The Brand Out™
The Brand Out is where we take the insight from the Brand In and create an elegant website and suite of branded print materials that succinctly express your expertise in words and showcase your business with quiet confidence. This makes you authentically shine as an expert in all the right moments, online and in person.
We are able to launch a new website and brand within days rather than weeks or months because of our niche, our proprietary templates, and our tight process.
The three packages below list what’s typically included (specific deliverables will be listed in the Brand Brief). After the Brand In, I (Yian) will recommend a package based on your particular situation.
Lite Package
For designers who are able to shine with just a website.
Everything to showcase your business on a website.
Typically includes a one-liner, brand blueprint, visual identity, and website.
On average, requires 5-7 hours of your time.
Investment: $7k, minus the cost of the Brand in, equals $6,250
Special “Case Study” price: $6k, minus the Brand in special price, equals $5,500 (Available to next project as of January, 2024)
Full Package
For designers who are ready to shine in all the right moments
Everything to deliver a branded experience before, during, and after each project.
Typically includes a one-liner, brand blueprint, visual identity, website, lead magnet design and configuration, Google Business Profile, brand video, headshot guidelines, logo design, custom brand pattern, business card, email signature, branded proposal + contract, branded welcome guide, branded goodbye packet, branded thank you card, branded gift tag, branded stickers.
On average, requires 8-9 hours of your time.
View Brand Out Samples
Investment: $10k, minus the cost of the Brand in, equals $9,250
Special “Case study” price: $9k, minus the Brand in special price, equals $8,500 (Available to next project as of January, 2024)
Singular Package
For designers who need the language of their business to be truly one-of-a-kind
Everything from the full package, plus copy written for only you to own.
Typically includes custom written tagline, one-liner, business name, package names and descriptions, FAQ, and more.
On average, requires 10-20 hours of your time.
Investment: Starting at $50k
Website/Brand Updates
The Brand Refresh
For our current clients whose website and print materials are generally good enough to keep but need significant updates and additions.
Everything needed to proudly present your business again.
On average, requires 3-5 hours of your time
Investment: TBD
Website/Brand Updates
Hourly
For our current clients who need minor touchups
Various website updates and graphic design solutions.
