DIY Video Course

You need a website that helps you present your design business professionally with impact. This way, you can earn credibility with clients and convert more website visits into initial phone calls. The problem is that hiring a website expert costs more that what you want to spend.

 

The basics

You will create your own website with a library of over 50 concise how-to videos at your fingertips. I walk you through each step necessary to design, build, write, optimize, and launch your new website. This course includes 1 hour email/phone consulting, through my DIY Companion service. You will:

  • Have a well-designed website that helps you attract clients.

  • Avoid the frustration of trial and error.

  • Save dozens/hundreds of hours.

  • Save hundreds/thousands of dollars by building the site yourself.

 
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Why it works

  • This video course goes beyond the technical aspects of building the website. I also cover website layout and messaging for the website.

  • The videos are well-produced and organized so you can learn quickly and efficiently.

  • I share proven techniques I used to create over 50 websites for interior designers, decorators, architects, and builders. See my portfolio for examples.

  • The videos are specific so you know exactly what to do.

  • Squarespace is an easy-to-use platform with drag and drop tools.

How it works

  • Upon payment, you will have immediate access to a library of over 50 succinct how-to videos.

  • In each video, you will see my computer screen, while hearing my voice narrate.

  • Over 5 hours of video.

  • Various page layouts allows you to customize your website based on your business.

  • 1 hour email/phone consulting, through my DIY Companion service

  • 1 year of video access

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Topics covered

Getting started

  • Welcome

  • Creating your Squarespace account

  • Choosing and configuring your Squarespace template

  • How to use the Squarespace platform

Designing your website

  • Establishing the website archetype that best fits your business

  • Establishing a color palette

  • Establishing a font palette

  • Optimizing your images for the web

Page layouts

  • Home page

  • Portfolio page

  • Services page

  • About page

  • Press page

  • Journal (blog)

  • Contact page

  • Testimonials

Layout elements

  • Website header

  • Website footer

  • Adding your logo

  • Adding icons for awards, associations, etc

  • Connecting your social media accounts

  • Adding a Favicon

  • Adding a social sharing logo

  • Adding an email capture form

  • Connecting a Calendly account

  • Creating a pre-consultation questionnaire

Writing your website

  • Establishing your voice

  • Creating your one liner

  • Writing your about page

  • Writing your services page

  • Writing project descriptions

  • Writing other parts of your website

Optimizing your website for SEO

  • Creating a site description

  • Optimizing page titles

  • Creating page meta descriptions

  • Creating and entering image ALT tags

  • Creating URL mappings

  • Creating targets landing pages

  • Registering your website with Google

Launching your new website

  • Choosing the right Squarespace hosting package

  • Registering a new domain name (if needed)

  • Configuring your domain name

  • Creating a business email account (if needed)

  • Shutting down your old website

  • Sharing your new website on social media

Bonus: Squarespace secrets

  • The #1 shortcut to save time navigating the Squarespace backend

  • Taming the #1 trickiest aspect of creating Squarespace layouts

Price: $999

Includes:

  • Over 50 videos (over 5 hours total)

  • Website planning worksheet

  • 1 hour of email/phone consulting (DIY Companion)

  • 1 year video access via teachable.com

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Ready to get started?

This video course will be launched Mid-Summer 2020.