“It works like magic! In the first 3 months, I received 12 ideal referrals.”

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“Wow! What a game changer. I told 10 people what I do, and they sent 3 friends my way.”

– Sample testimonial

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“Most ROI from anything I’ve ever invested in. Sky is the limit!”

– Sample testimonial

About our clients

We help solo interior designers

They create interiors people love, and they deliver an excellent experience, but they want more leads to be more selective about the projects they take. The problem is they don’t have a roadmap and the tools to get there. We provide a roadmap, we make the tools, and we guide you on your journey.

We choose to help solos because we work great one-on-one.

What we mean by

Branding from the inside out

These days, most lead generation aims to help you be found online by posting content.

However, we believe posting content works better when the focus of your design naturally attracts those you want to work with. These people are called your ideal clients.

You can attract your ideal clients when your focus is aligned with the outcome they want. For this to work, your focus should also be aligned with your strengths, your goals, and a number of other factors. View 12 examples of design focus.

In fact, with the right focus you can grow your clientele with direct outreach and referrals alone. This way, being found online can be the cherry on top.

When your focus is in alignment, work becomes a joy.

This is why our approach starts with helping you refine your focus.

Our Framework

It’s a 3-tool model

FOCUS + Funnel + Outreach

You can grow your clientele when you 1) have a focus that attracts a part of your market, 2) have a funnel that nurtures leads into paying clients, 3) have an outreach strategy that brings people to your funnel.

We specialize in helping you create these three tools.

Services page

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Core Services

Branding from the inside out.

1. Align your focus. This makes attracting clients easier because people tend to hire specialists over generalists. We help you refine your focus by considering your expertise, unique point of view, existing network, future goals, opportunities in your market, and more. View examples

2. Build an effective funnel. The star of your funnel is your website. With your input, we write and design a website for you that presents your message clearly, showcases your interiors beautifully, and brands your business uniquely. This way, more leads will become paying clients.

3. Create an outreach strategy. Together, we help you get talking with your ideal clients, whether it’s direct email, social media, or in-person networking. We also develop a one-liner that clearly states who your design is perfect for, so more people will happily refer their friends, knowing they are helping you both.

Additional services

We fill gaps in your marketing.

Visual identity. For those who need it, we design a fresh visual identity, including a logo, color palette, fonts, and a custom brand pattern. This way, your business becomes truly one of a kind.

Premium printed materials. We design, print, and deliver high-quality marketing materials that enhance your professional image, helping you charge premium prices.

Training, community, and support. You will be invited to The Solo Circle™, an exclusive online group for our clients, where we offer trainings and a safe community of solos like yourself growing their clientele, plus done-for-you website updates as your business evolves.

Trusted network. You will have access to our network of trusted service providers who can help you with aspects of marketing and business beyond the scope of what we provide. This includes social media management, email marketing, and business systems, to name a few.

What makes us different

We’re not your average branding studio for interior designers.

We’re laser focused on helping solos grow their clientele by branding from the inside out, starting by aligning their focus.

Not cliché. We go deep to identify your unique point-of-view, expertise, and genuine story, so your design focus is true to you.

Signature experience. By using a pre-scheduled, fixed-price, and mostly done-for-you process, we deliver your new website in weeks, not months. This means you results sooner, easier, and also better.

By the numbers

Thank you to our wonderful clients

Over 100 projects completed since 2015

Over 50 five-star reviews on Facebook

Over 10 interior design events participated in, including High Point and Vegas market.

The Art of You Story

Hi, I’m Yian, and meet my partner, Meng.

Since 2015, I’ve grown our clientele by having a clear focus, and you can too.

In 2017, I started creating websites for interior designers and founded The Art of You (previously under another name).

But after seeing that a website alone wasn’t enough to grow their clientele, I refined my focus to branding from the inside out. Learn what that means on our approach page.

In 2023, I joined with Meng Dimacali, a graphic designer with a talent for visual branding. Meng does much of the hands-on website and graphic design.

Together, Meng and I are working toward a world where more solos can have a profitable business they love.

ABOUT US

Two creatives in your corner