Branding for solo designers ready to embrace What they stand for
A brave brand says what it stands for, and what it stands against.
Branding takes courage because it can be scary to define oneself.
Shining to some clients means shining past others.
It’s the soul of your business and what you stand for.
requires courage because it can be scary to define oneself.
It can be scary to stand for something because
Standout brands require courage because it can be scary to define oneself in words.
Being perfect for some clients risks being wrong for others.
Brave brands are candid, and they exude a quiet confidence because they know who they are. For this, they gain an immediate trust that can’t be bought, only earned.
By standing for something, you often stand against something else, and being perfect for some clients risks being wrong for others.
stand against something as much as they stand for something.
But for those who make the leap, the prize is great because brave brands gain an immediate trust that can’t be bought, only earned.
But the prize is worth it.
OUR CLIENTS
We work with solo designers looking for a spark in their business.
They understand they can attract more ideal clients, charge premium prices, and be seen as an expert if they stand for something that resonates with clients.
How it works
First, we will unpack and clarify what you genuinely stand for and what resonates with your ideal clients.
Next, we will write and design an elegant website that describes your business eloquently and showcases your work beautifully so you can turn more website visits into project inquiries.
Starting in Spring 2024, we are designing printed materials to accompany your website so you can deliver an elevated client experience that leads to heartfelt referrals.
What we stand for (and against)
We believe a solo designer’s website should feel like an honest introduction, not like an salesy advertisement.
We take pride in simplifying your message – without fluff – to make it more memorable and shareable.
In terms of our aesthetic, we favor clean layouts without clutter, and we design custom details to make your visual identity truly one of a kind.
We stand against unnecessarily drawn out projects. We write and design websites in a matter of weeks, not months, using an intensive-style process. This way, you can have your new website sooner and with less work on your part.
By the numbers
Over 100 projects completed since 2015
Over 50 client reviews on Facebook
Numerous design conventions attended, including High Point Market and Vegas Market
Who we are
I am Yian (“Ian”) Quach, a writer and designer who believes everyone has something they stand for (and against), whether they know it or not.
Together with Meng Dimacali, a talented graphic designer and visual artist, we are The Art of You – a brave branding studio for solo designers ready to stand for something.
Because we’ve worked and spoken with hundreds of solo designers, we are able to see what they stand for, sometimes clearer than they can see it themselves. We are guides and advisers, not just writers and designers. This means you don’t need to have all the answers. We’ve got you covered.
Yian
I created The Art of You because solo designers need a brave brand more than ever.
Born and raised in Seattle, Washington, I now live in New York City with my wife, Gaby.
Meng
Hailing from the beautiful city of San Fernando in Pampanga, Philippines, Meng holds a Bachelor's degree in Multimedia Arts from the prestigious De La Salle-College of Saint Benilde.
She has collaborated with clients worldwide as a professional graphic designer since 2018.
The first step
Are you a solo designer who is ready to stand for something?
Last updated February 2024
