Facts & Details


Steps of service

1. DISCOVERY

In our first working session together, we will discuss your work and your business so I know what’s important to convey on your new website. I typically record this session so that I can go back and use words you’ve used to describe certain things. This helps me write the new website in a way that feels authentic to your voice and vision.

2. DESIGN CONCEPT

I create a new website based on our discovery session. At this point, what we have is the bones of the new website. The focus here is on structure, feel, and flow. The site will include your photos and some copy, but in many places it will use filler text as a placeholder. You will be able to view the new website online and approve the design. Note that your current website will still remain perfectly intact throughout the project until launch.

3. FOLLOW UP SESSIONS

At this point, you have approved design of the new website, and our focus turns to the content. Again I will sometimes ask to record these sessions in order to write based on your words. Between sessions, I will write the content and send it to you for approval. Usually, we will need 2 to 4 of these sessions.

4. HOMEWORK

Between sessions, your homework will be to send me digital assets such as your logo, testimonials, etc. Between phone sessions, we stay organized by using Trello (an simple web-based task management tool)

5. SEO OPTIMIZATION & QUALITY ASSURANCE

At this point, we have all the content up on the new website. I will optimize the website for search engines. I will also check the site for typos and other fine details of the website’s construction.

6. SATISFACTION ASSURANCE

This is a time for you to sit with the site and let it sink in. I recommend visiting it once per day and making notes about anything that feels not quite right. I also invite you to share the site with family/fiends/peers and ask for their feedback.

7. LAUNCH

I will send you instructions how to pay for website hosting, and I will disconnect your domain name from your old website and connect it to your new website. At this point, your website is officially live!

8. CLOSING SESSION

We will make a plan for our relationship together moving forward so you can ensure your website evolves with your business.

9. WEBSITE MAINTENANCE

After the launch of your new website, you will receive 30 days of website updates as needed. After that, I offer website updates at my regular hourly rate. 


Frequently asked questions

WHAT IF I DON’T HAVE A LOGO YET

No problem. It’s not necessary to have a logo, although if you are ready to invest in one, I can help you have one created.

WHAT WILL HAPPEN TO MY OLD WEBSITE?

Your old website is literally a collection of files on a server. After launching your new website, subscription to your old server can be discontinued. The essence of your website is the content itself. Think of a website redesign as transcribing words from an old tattered book into a freshly bound book. The essence of the book is the words, not the pages they are printed on.

HOW EASY IS IT FOR ME TO UPDATE MY SITE MYSELF AFTER LAUNCH?

Because I build on the client friendly Squarespace platform, your website is able to easily evolve with your business. Clients who are comfortable using a computer can do basic tweaks and modifications to their site after launch without relying on a designer. I also offer website updates as a service.

CAN I KEEP MY CURRENT DOMAIN NAME?

Absolutely. Your domain name can be pointed to your new website at the time of launch. Note that your old website hosting will no longer be necessary. I build on the Squarespace platform, which hosts all its websites on it's own reliable servers.

I'M NOT AN INTERIOR DESIGNER. CAN YOU STILL HELP ME?

Yes. While I do specialize in interior designers and other creative professionals, I am able work with others. Shoot me an email to inquire.

WILL MY NEW WEBSITE LOOK GOOD ON MOBILE PHONES?

One hundred percent. All my websites adjust to any device. Try it for yourself. Open any website in my portfolio on your mobile phone.

WILL I BE ABLE TO KEEP THE SEO JUICE (SEARCH ENGINE OPTIMIZATION) THEY'VE BUILT UP WITH MY CURRENT WEBSITE?

Yes. SEO juice is contained in the URLs of your website, not in the actual files of your old website. When we redesign your website, we will take care to use the same URLs are your current site in order to avoid losing any SEO juice.

WHY PAY A WEB DESIGNER WHEN THERE ARE FREE OPTIONS?

For the same reason someone might prefer to pay an interior designer to design their home rather than doing it themselves: professional design and implementation. Also, what I offer goes beyond just the design of your website. I also help you with brand identity and copywriting.

CAN ANOTHER WEB DESIGNER WORK ON A SITE AFTER LAUNCH?

Easily. Many designers are now familiar with the Squarespace platform, and sharing access through the Squarespace backend requires merely a click.

WHAT IF I'M OBLIVIOUS TO ALL THINGS WEBSITE RELATED?

My clients may have varying levels of web knowledge and sometimes don't even know which questions to start with. Rest assured, I'm here to help.